The Perfect Blog Posting Schedule


"How often do you post to your blog?" is a very popular question, to which there is no right or wrong answer. Twice per month? Twice per week? Twice a day? Just one time a day?

You'll find a lot of different blog posts promoting different scheduling for blog posts. They recommend posting at least once per week. Here's my take on the issue - the two blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules

As I have already said, there is no right or wrong answer to this question. Different timings may or may not work for different types of blogs.

The following advice is not something that I believe works for every single blog, but it's what works for most (after my research).

User Engagement and Blog Posting are Related

It's a myth that your readers will get annoyed if you don't update your blog every day. This is a myth with no evidence. One of my all-time favorite blogs sends me an e-mail every day or every two days.

I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.

That said, users also don't mind if you post only once a week. Truthfully, your readers only want to benefit from your blog. That's why they signed up for your e-mail mailing list.

Okay, let's get to the posting schedules.

Daily/Multiple Times A Day

Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?

Yes, I do believe that blogging multiple times per day is beneficial. If you are unable to post multiple times per day due to some reason, you should try to post at most once per day. For nearly 95% of people reading this post, that's what you should be doing.

If you have one of these blogs or engage in the following business strategies, you should post this frequently.

Informational/Tips Blogs

This blog, for instance, focuses primarily on blogging, Internet marketing and SEO tips. In other words, it provides valuable information to those who read this blog regularly.

Your blog must have high quality, useful content to be considered an authority in your field. If that means posting 3-5 times a day, go ahead.

Most blogs on the Internet (including yours) will fall into this category.

Personal Blogs

Let's face facts, personal blogs don't usually get much traffic. Here, the old rule that readers are only interested in personal gain applies again.

Your personal blog is of no benefit to readers unless you are A.) Hilarious or B.) Fantastic writer, who can keep people spellbound.

You probably aren't. But let's just suppose that you decide to go ahead and start a personal blog regardless. You should be posting once per day.

Personal blogs are best avoided more than once per day. People like to take a moment to think about themselves and others.

If you want to get any traffic, however, it is best to do this at least once per day. Because people who follow your blog often think that you are a great writer and funny person. And, they need their daily dose of fantastic funny (but again, don't overdose).

The benefits

There are benefits to posting daily, which you won't get if your posts aren't as frequent.

Search Engine Optimization

Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.

When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. If you blog often, that means that your blog is active and regularly providing content to your readers.

All things said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.

Alexa Ranking

While posting 10 times per day will automatically promote you to the top 1000 blogs in the world, blogs that have a more frequent posting schedule rank higher than blogs that post less often with the same quality standards.